Experience the salon feeling at home

A better way to dye your hair.

  • Gentle on the hair

  • Custom Scandinavian hair

  • Salon quality
Start your hair color trip

We are here to give you

The salon feeling at home

Start your hair coloring journey at home with our welcome pack, which contains everything you need to get started. 

  • Salon-quality products

  • Developed by Norwegian hairdressers

  • Vegan certified
Start your hair color travel

“Finally, high-level home coloring!!” - Eirin

“Fantastic” - Maya

“Absolutely unique service - perfect result!” - Linn

Save time and money, and achieve

The salon feeling at home

  • Gentle on the hair

  • Custom Scandinavian hair

  • Salon quality

Consultation

Shop hair color

Experience the salon feeling at home

A better way to dye your hair.

  • Gentle on the hair

  • Custom Scandinavian hair

  • Salon quality
Start your hair color trip

We are here to give you

The salon feeling at home

Start your hair coloring journey at home with our welcome pack, which contains everything you need to get started. 

  • Salon-quality products

  • Developed by Norwegian hairdressers

  • Vegan certified
Start your hair color travel

Experience the salon feeling at home

Try our starter pack

  • Super effective with premium nutrients blended

  • Refined & natural tasty flavors

  • No artificial flavors
Start your hair color travel

Save time and money, and achieve

The salon feeling at home

  • Salon-quality products

  • Developed by Norwegian hairdressers

  • Vegan certified

Consultation

Shop hair color

“Finally, high-level home coloring!!” - Eirin

“Fantastic” - Maya

“Absolutely unique service - perfect result!” - Linn

Shop by category

Bleach

Strip

Minicolor

Toning

Staining

Gray hair

Blessing

Hair care

Accessories

Trine M

Customer

Verified buyer

Highly recommended if you want to save time and money. ✅

Described what color/shade I wanted, and sent two pictures of my hair. Got a response the same day, and the goods were delivered in a short time. In addition, the color was absolutely perfect for my hair🤩 Very satisfied with both customer service and quality of products😀

Trine

Customer

Verified buyer

Always recommend

 

Always satisfied with service, help and results 😊 Always recommend my friends to order from ByBente ❤️

 

 

Camilla H.

Customer

Verified buyer

Customer service is 10/10

 

Highly recommended, will never buy a pack of hair dye at the store again 👋💕👏

 

 

Linn M

Customer

Verified buyer

Very happy!

 

I got discolored hair (orange) after a round of store color and was a little desperate.. I got great help in choosing the color tone and type of color and the result was beyond all expectations. Great! Never again will I use store color.

Bodil

Customer 

Verified buyer

Always get good help with color selection

 

I've been coloring my hair for a long time now with by Bente, both darker and lighter and covering gray. I always get good help with color choices.🌟

 

 

Guro

Customer

Verified buyer

I just have to say: thank you so much for all your wonderful help. 🥹🥰💖🪄

The way you communicate through videos and written instructions via email is so solid, thorough, and reassuring. It has given me faith that I can actually do this! Thank you so much!

Anne H

Customer 

Verified buyer

That I haven't found this page until now!

Never need to go back to a hairdresser now😃  Got a result that all hairdressers said I would NOT achieve in the first few rounds and for a long time! I am sooo happy and got the best help from Bente and co, and the best service 👌🏻🤩🌸  Highly recommended 🌸

Linda M

Customer 

Verified buyer

The customer service is great!

 

Always amazing results with the products😍 The fact that they are vegan and gentle means that even I, with allergies and eczema, can tolerate them. The customer service is great!

 

Nina

Customer

Verified buyer

Am so pleased that the gentle

 

I am so happy that it is gentle on the scalp and does not smell as strong as the ones you buy in the store. I am happy with the quick fix toning when it turns yellow. 😍

 

Martha D.

Customer 

Verified buyer

I just have to thank you for the fantastic help and super fast delivery.🙏🥰

 

wow 😍 This really did the trick 🥳 This was so fun.🙌💞 I will be a regular customer from now on.🌸🌸🌸

 

Gives you a better result

Our products give you better results by combining hairdresser guidance, individual product customization based on your hair's needs, and the use of the best ingredients.

Vegan certified

Our products are vegan certified, meaning they are free of animal ingredients and not tested on animals. Enjoy hair coloring with a clear conscience, and take care of both yourself and the environment.

Customized it Nordic hair

Our professional hair colors are adapted to Nordic hair. Unlike regular store colors, our salon products have the perfect balance of pigments and strength for thinner and finer Scandinavian hair.

Why our colors are better

Why our colors are better

Gives you a
better result

Vegan
certified

29,000 +
variants

Contains
care products

Gentle
for the hair

Customized it
Nordic hair

29,000 variations

With 29,000 variations, our products offer much greater customization. Find the perfect hair color tailored to your unique needs and preferences.

Gentle on the hair

Our products are gentle on the hair because we use the best ingredients, just the right amount of pigments, and conditioners that protect and nourish the hair.

Contains care products

Our products contain conditioning agents that protect and nourish the hair, giving it a healthy and shiny finish. By using our hair colors, you actually achieve that your hair feels soft and well-groomed after a hair color treatment.

The theory behind a beautiful hair color

01. The structure of hair

Basic color theory can help you achieve the best possible results when coloring your hair.

02. The Color Star

Learn how to use complementary colors to neutralize your hair.

03. The 3 zones of hair

If you don't take the zones of your hair into account when coloring, you may end up with uneven hair color.
How to color your hair at home
Start your hair color trip

FAQs

Do you have any questions?

We are here to help.

YELLOW HAIR AFTER BLEACHING?

The hair will not be able to turn completely white after bleaching alone, so you will need to apply a neutralizing agent that contains purple. Purple neutralizes yellow.

WHAT NEUTRALIZES YELLOW HAIR?

Purple neutralizes yellow hair

WHAT NEUTRALIZES ORANGE HAIR?

Blue neutralizes orange hair

WHAT COLORS COVER GREY HAIR?

For the best coverage of gray hair, you should use natural colors that contain the most pigment. It is important that this is used together with 6% or 7.5% to open the hair.

CAN YOU REMOVE THE COLOR WITH A BLEACH?

You can't remove the color with bleaching, but you can remove the excess pigments.

WHAT IS THE DIFFERENCE BETWEEN BLEACHING AND A CLEANSING?

A bleach is used to remove a dark color in order to become lighter. A cleanser is often used to remove an unwanted shade or reflection.

WHY DO YOU NEED DIFFERENT STRENGTHS OF BLEACHING ON THE BOTTOM AND LENGTHS?

Bleaching always lightens faster at the roots than at the ends. However, if the hair is lighter at the ends, you must use a weaker bleaching agent as this hair is more porous than the roots.

WHAT DOES A TONING DO AFTER BLEACHING?

A tint will neutralize the golden pigments after bleaching.

WHAT DOES A TONING DO AFTER STRIPES?

A tint will neutralize the color after stripping

WHY ARE MY LENGTHS DARKER THAN THE BOTTOM AFTER DYEING?

Dry lengths and ends can absorb a lot of color, therefore appearing darker. Already treated lengths need to have a lighter color for it to be even.

WHY SHOULD YOU USE HAIRDRESSER SHAMPOO INSTEAD OF STORE SHAMPOO

A hairdressing shampoo contains much more care, moisture and helps rebuild the hair.

CAN YOU DYE YOUR HAIR WHEN YOU'RE PREGNANT?

It is not dangerous to treat your hair when you are pregnant. Treating your hair will not affect the baby.

#Colorbybente

Shop by category

Hair color
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Accessories
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by Bente compared to store color

by Bente

Store color

Satisfaction guarantee

Ammonia and PPD free

Customized Nordic hair

Vegan formula

Cruelty-free

Good care fabrics

Gentle on the hair

Smells good

We work for

A future where your hair color is as clean as a mountain stream
Environment & Sustainability

Accessories

Makes the job easier.
9% off
Skin oil kit
Skin oil kit

Skin oil kit
599,00 kr
655,00 kr
12% off
Startkit hood stripes
Startkit hood stripes

Startkit hood stripes
349,00 kr
395,00 kr
18% off
Startkit foil stripes
Startkit foil stripes

Startkit foil stripes
315,00 kr
385,00 kr
18% off
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit
Foliestripe kit

Foliestripe kit
299,00 kr
366,00 kr
3% off
Strip cap + brush
Strip cap + brush
Strip cap + brush
Strip cap + brush

Strip cap + brush
249,00 kr
258,00 kr
19% off
Starter kit hair color
Starter kit hair color

Starter kit hair color
199,00 kr
245,00 kr
8% off
Balayage kit
Balayage kit

Balayage kit
199,00 kr
216,00 kr
0% off
N: 0 Skin
N: 0 Skin
Video Thumbnail

N: 0 Skin
199,00 kr
199,00 kr
0% off
Foil on roll
Foil on roll
Foil on roll
Foil on roll
Video Thumbnail

Foil on roll
199,00 kr
199,00 kr
0% off
Strip hood
Strip hood
Video Thumbnail

Strip hood
199,00 kr
199,00 kr
40% off
Babylights kit
Babylights kit

Babylights kit
99,00 kr
166,00 kr
40% off
Hairdresser
Hairdresser
Hairdresser
Hairdresser
Hairdresser
Hairdresser

Hairdresser
89,00 kr
40% off
Strip tray
Strip tray
Video Thumbnail

Strip tray
79,00 kr
40% off
Stroke
Stroke

Stroke
69,00 kr
33% off
Color bowl and brush
Color bowl and brush

Color bowl and brush
59,00 kr
88,00 kr
33% off
Brush by bente
Brush by bente

Brush by bente
59,00 kr
33% off
Haircuts 3-pk
Haircuts 3-pk
Haircuts 3-pk
Haircuts 3-pk

Haircuts 3-pk
49,00 kr
33% off
Color
Color

Color
49,00 kr
33% off
Expert
Expert

Expert
49,00 kr
33% off
Color
Color

Color
39,00 kr
33% off
Babylights brush 3-pk
Babylights brush 3-pk

Babylights brush 3-pk
29,00 kr

As a former hairdresser I am ...

“As a former hairdresser, I am very satisfied with the products I ordered and the fast delivery. I will definitely order hair colors here in the future.”

- Renate H

What a unique service!

“The result was absolutely amazing!!! I'm going to do this regularly now. Are you in doubt? Just do it!”

- Lena 

Brilliant concept!

“Good product, good help, fast delivery and always good results! Highly recommended!”

- Anders M 

Perfect results !!

“Like going to the hairdresser, only better communication AND cheaper”

-Nora 

Outstanding customer service

“ Woww, what customer service! You have gained a regular customer! ”

- Sanita S

Very good products

“I can barely feel that my hair has been bleached and it has regained its shine!”

- Gunn Marie
Start your hair color trip

Inspiration

Get inspired by our videos that show you how to transform your hair with different techniques. 

Inspiration
Poster
Poster
Poster
Start your hair color trip

Insight

Colorful articles, practical tips and inspiration.
Insight

How to color the hair at home

Do you dream of becoming your own hair color expert? With the right knowledge, tools and techniques, you can achieve professional results at home.

Dye hair itself and save money

In a world where every penny counts, many of us are looking for ways to save money without compromising on quality.

A timeless trend makes comeback

In an era where extreme colors and technical hair treatments have long dominated, we are now seeing a warm and natural backlash.

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