Philosophy

By Bente wants to give people the tools and knowledge they need to color their hair at home with the same quality as at the hairdresser. We offer help with instructional videos, tips, and tricks from professional hairdressers, so that customers can achieve the best results on their own.

Quality and Expertise: By Bente stands for high-quality hair care products tailored for Scandinavian hair. Our products are developed with extensive testing and research, and only use ingredients that meet strict quality and ethical standards.

Sustainability and Ethics: By Bente is dedicated to producing products that are both environmentally friendly and ethically produced. We strive to be a brand that consumers can trust, with vegan-friendly products that are not tested on animals.

Innovation and Development: By Bente is always looking to improve and innovate. We must be brave enough to go against the grain and do things in a new way. We are always looking for new ways to improve the customer experience, whether it is through product development, customer service, or instruction.

Love and Passion: By Bente was born out of a genuine love for the hairdressing profession. We are hair color nerds driven by the passion to give our customers the best possible experience, and we love every single customer's satisfaction.

We're on a mission to change how people view at-home hair coloring - from a risky project to a rewarding, personalized beauty experience.