Environment & Sustainability

You shouldn't have to choose between quality and responsibility.

At by Bente we are aware of how our choices affect the planet. That's why the environment and sustainability are a central part of our product development.. The result is environmentally friendly hair products that take into account both your hair and nature, for those who care about more than just beautiful hair. Many hair color products contain ingredients that can be harmful to both the skin and the environment. We prioritize safer alternatives and place high demands on the ingredients we use. You can read more about our ingredients here.. For us, quality and responsibility are naturally linked.

How environmentally friendly are our products?

Recycled Packaging

  • We use recycled packaging where we can, and we make it easy for you to recycle. All of our plastic bottles are made from 100% recycled plastic, including the cap. Our color tube is made from 100% aluminum, which is easily recycled with glass and metal - but remember to empty the tube of product. The box is made from 95% recycled paper, but we are working steadily and constantly towards our goal: 100% circular packaging on all of our products.

Sustainable raw materials and local trade

  • We ensure that the raw materials we need to obtain come from sustainable and responsible sources. With By setting clear requirements for suppliers and origin, as well as prioritizing local purchasing where possible, we reduce our footprint. This gives you peace of mind that the products you use at home have been developed with care – even down to the details.

Certified vegan product

  • We are against animal testing. Veganism seeks to exclude all forms of exploitation and cruelty to animals. That is why we are very proud that all our products are certified vegan. We financially support PETA in their work to improve animal welfare worldwide.

Ownership of more than just the result

  • We follow Green Dot standards and labeling schemes, and pay our share to ensure that the packaging we send out into the circle continues to be recycled. We are proud of where we are now, and we continue to work to continue to make both the environment and you proud. Because we believe in being gentle. To you. To our planet. A future where your hair color is as pure as a mountain stream.

What does that mean to you?

With us, you choose more than just beautiful hair. You get eco-friendly hair color and sustainable hair care developed with responsible ingredients and recycled plastic and paper packaging. That means safe and gentle hair color at home – with great results and a better feeling of making conscious and responsible choices.